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Monday, September 15, 2008

"Ingeborg Willy Scrapbook" (1936-1937) - Enlargement of the "Comic Strip Bungalow"

As I mentioned earlier, the photographs in the Ingeborg Willy Scrapbook were only 2"x2" or 2"x3" and difficult to see. When scanned at 1200 dpi, you could enlarge them quite a bit.

Here's an enlargement of what Ingeborg Willy described as "The Comic Strip Bungalow." It seems like it was originally a small house that was built on or near the Studio Property.

What struck me was that the image of Mickey Mouse was in the shutters -- certainly not an essential construction element. Whether the idea came from Walt or another staff member, it certainly communicated to me an "organizational culture" that was different than most other companies of the era -- or any other era for that matter. This attention to a different form of "product branding" can certainly be seen today in the form of the "hidden Mickey's" present in the theme parks.

Original Photo of the Comic Bungalow

A "Hidden Mickey"

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